World will open a new store for its rebranded "HusHusH" brand at the AEON Mall Makuhari New City, opening on December 20th. The brand has rebranded to feature a product lineup emphasizing French tastes this fall/winter.
The newly reborn HusHusH has undergone a complete redesign, including store layout and interior/exterior design. Women's apparel is designed to evoke a Parisian flair, centered around three styles: working, casual, and relaxed. The store offers a wide selection of essential French-inspired pieces, such as trench coats, striped tops, denim, and basic cropped pants. The children's collection also offers a French-inspired look for both boys and girls.
The store is also strengthening its offerings of collaborations with characters and illustrators. This season, the store will release children's apparel and tote bags in collaboration with the French picture book "Gaspard and Lisa," as well as women's and children's hoodies and pullovers featuring illustrations by Soledad BRAVI, an illustrator who depicts Parisian lifestyles and fashion. They plan to continue releasing new products every season.

Hash Hash is a brand that World launched in the spring/summer of 2000 as a store for the next generation of families. Combining fashion with affordable prices, they have operated stores based on the concept of "a place where children want to go" and "where mothers can take their time choosing products." Now, 13 years after their debut, they aim to create a new and appealing lifestyle store by more clearly showcasing the "French taste" product concept that they have had since their debut.