ESPRIT D'OR, a lifestyle store developed by World for mature women, will open on the first floor of AEON MALL Makuhari New City Grand Mall on December 20th.

The store targets women in their 40s and older who continue to appreciate beauty and elegance in all aspects of their daily lives, even after marriage and childbirth. The store offers a selection of multiple brands, including Reflect, Airpapel, smart pink, SOUP, and F.O.B. COOP ENTHESE, and proposes a French-inspired lifestyle, including apparel, fashion accessories, and lifestyle goods. The product mix is 70% apparel and 30% fashion and lifestyle goods. The price range is 2,900 yen to 17,000 yen for pullovers, 7,500 yen to 17,000 yen for pants, 8,500 yen to 33,000 yen for jackets, 8,500 yen to 33,000 yen for dresses, 7,500 yen to 15,000 yen for skirts, and 9,500 yen to 43,000 yen for coats.

Esprit D'or was launched in the spring/summer 2007 season. It is currently available in 26 stores nationwide, including Granduo Kamata and Tama Center Mitsukoshi.