On December 20th, World will open the third RUGGED FACTORY store at AEON Mall Makuhari New City. It is a new lifestyle store that adds women's and children's items for the first time for the brand.

While maintaining Rugged Factory's signature blend of American workwear and traditional styles with a contemporary vibe, the store will offer not only apparel but also outdoor and interior goods, stationery, and more. With a product lineup that is not limited to certain generations or occasions, it will cater to a wide range of customers.

Rugged Factory is a men's brand launched by World in the fall/winter of 2010. A flagship store opened along Meiji Dori in Shibuya in 2011, and a store opened at Hankyu Men's Osaka in 2012.