Skincare brand SK-II will be hosting a free comprehensive skin analysis event, "SK-II Beautiful Skin Piteradoc," at the Atrium Courtyard in Tokyo Midtown, Roppongi, from January 17th to 19th, 2014. Under the theme, "Transform your skin this year. Let SK-II reveal your skin's 'now' and 'future'!", participants will use their proprietary, state-of-the-art skin analysis machine, the "Magic Ring," to analyze their current skin condition, including texture, firmness, blemishes, dullness, and radiance. Future skin conditions will also be simulated. Individualized skincare techniques will be taught, and upon completion, participants will receive a "beauty chart" tailored to their skin type and a miniature sample exclusive to the event. In conjunction with the event, a pop-up bus, the "SK-II Beautiful Skin Piteradoc Bath," will also be available. At the Tokyo venue, a "Pitera-rium" corner will be set up, where participants can film a composite video of themselves immersed in Pitera bath water, and they will also be able to share their images on Facebook. As a symbol of the event, this bus will appear near the "SK-II Piteradoc" event venues, which will begin in Tokyo and run in major cities across the country from January 17th until late April.

In addition, a campaign using the Magic Ring will be held at SK-II counters in department stores and shopping centers across the country from January 10th until the end of March. The bus will analyze your skin in around 15 minutes and suggest the best skincare regimen.