Luxury cosmetics brand SK-II began selling its men's cosmetics line, SK-II Men, on the 21st at international duty-free shops and on board ANA and JAL international flights.

The product lineup includes a facial cleanser, toner, and beauty emulsion. All three products were developed based on research into men's skin and beauty consciousness. The centerpiece is SK-II Men Facial Treatment Essence (75ml/150ml, all unprinted prices), a men's version of SK-II's toner, which remains the most popular and best-selling product in the brand's line. Over 90% of the ingredients are Pitera, a proprietary ingredient developed to regulate skin's natural functions and maintain moisture. The product also contains a new ingredient that provides long-lasting control over stickiness and greasiness, as well as a refreshing feeling. The new products will be sold at international duty-free shops alongside the SK-II Men Age Revitalizing Moisturizer (50g), a beauty emulsion that combats sun damage and shaving damage and addresses the lack of firmness caused by UV rays and aging, and the SK-II Men Moisturizing Cleanser (120g), a menthol-infused cleanser that removes blackheads and oil from pores for a lasting, refreshing feeling. Three types of SK-II Men Starter Kits containing these three products will also be available at duty-free shops and on international flights. SK-II has been pursuing the beauty of women's skin for over 30 years since the brand's launch, but through independent research, the company discovered that men are also placing a new value on "beautiful skin." SK-II Men was launched as a prestige skincare line with the goal of "bringing beautiful skin to men and transforming their lives into positive, confident lives." Launched in Korea in 2011, the kit is already available in Singapore and other countries.