Levi's(R) (Levi Strauss Japan Co., Ltd.) and Beams Co., Ltd. will release the third collaboration between Levi's(R) and BEAMS, "SUPER WIDE COLLECTION," from January 2, 2022, at BEAMS and from January 6 at Levi's(R).
The first Levi's(R) x BEAMS collaboration was released in 2019. The collection, titled "THE INSIDE OUT COLLECTION," attracted attention and gained worldwide popularity for its inside-out design, in which the selvedge (red edge), a symbol of Levi's(R) denim, is on the outside. The second release, released last year, was the "HALF & HALF COLLECTION," which combined the renowned "First" and "Third" denim jacket masterpieces with the 1937 and 1993 501(R) models. This collection also attracted attention from many quarters for its experimental asymmetrical design that paid homage to heritage.
The long-awaited third release, the "SUPER WIDE COLLECTION," as the title suggests, features the wide silhouette that is symbolic of BEAMS, with the original models stretched out horizontally, and includes three styles: the "Levi's(R) x BEAMS SUPER WIDE TRUCKER," the "Levi's(R) x BEAMS SUPER WIDE JEAN," and a T-shirt. The Levi's(R) x BEAMS SUPER WIDE JEAN is based on the 1950s 501(R) XX. The Levi's(R) x BEAMS SUPER WIDE TRUCKER is based on the LOT 506XX, also known as the "first model," which was produced in the late 19th century and served as the basis for the modern trucker jacket, and is an adapted version of the LEVI'S (R) TRUCKER JACKET TYPE I, known for its pleats on the front for adjusting the size, a cinch back waist, and a flap pocket on the left chest. Adding the T-shirt, all three items have been adapted into horizontal, wide silhouettes.
The Levi's(R) and BEAMS collaboration patch, which is also used as a graphic on the T-shirt, is a Levi's(R) patch design that expresses the durability of denim pants, which will not tear even if two horses pull on them from both sides, stretched wide to match the concept. All collaboration items, including this iconic patch, are stretched wide, and the pockets and cinch backs are also elongated horizontally. At first glance, the silhouette appears to be basic and loose, but the finished item is unique with a stylish twist. Don't miss out on this collaboration between Levi's(R) and BEAMS, which gives you a sense of the true meaning of collaboration as two brands come together.
◆Stores where it will be sold
BEAMS
Release date: Sunday, January 2nd
BEAMS JAPAN
BEAMS JAPAN Shibuya
BEAMS JAPAN Kyoto
*Also available from Saturday, January 8th at the official BEAMS online shop and in stores nationwide that carry the BEAMS label.
Levi's(R)
Scheduled to be released on Thursday, January 6th
Levi's(R) Harajuku Flagship Store
Levi's(R) Store Osaka
◆Product Details
『Levi's® x BEAMS SUPER WIDE TRUCKER』Color: Used Size: S, M, L, XL Price: 34,100 yen (tax included)
『Levi’s® Price: JPY 29,700 (tax included) TRUCKER (BEAMS limited) Color: Indigo Size: S, M, L, XL Price: 31,900 Yen (tax included) JEAN (BEAMS limited) Color: Indigo Size: 29~34, 36inch Price: 27,500 yen (tax included) class="customstyle-caption">『T-shirt』Color：White Size：S, M, L, XL Price: 5,280 yen (tax included)
◆Customer inquiries
Levi Strauss Japan K.K.
Tel 0120-099-501 / URL: levi.jp
BEAMS JAPAN
Tel 03-5368-7300 / URL: https://www.beams.co.jp/shop/j/
About the Levi's(R)brand
Levi's(R) created the world's first "jeans" in 1873, released the 501(R) in 1890, and has brought the world a variety of famous products based on the concept of "tradition and innovation". Levi's(R) Jeans continue to set new standards, centered around the timeless 501(R). Loved by pioneers around the world who have pioneered new eras, Levi's(R) Jeans continue to be cherished as a classic and essential item. In 2019, the brand's iconic 501(R) received the Good Design Long Life Design Award, an award that recognizes designs that transcend changing values and remain the standard.
About BEAMS
The first BEAMS store opened in Harajuku, Tokyo in 1976. BEAMS has led the way as a pioneering select shop, sourcing and proposing all things fashion and lifestyle from around the world. BEAMS has a rich track record as a planning group that creates new value through collaboration, providing creative solutions in a variety of genres far beyond the realm of fashion. With approximately 170 stores in Japan and the Asian region, BEAMS enjoys a loyal following across generations.
Click here for company press release details
The first Levi's(R) x BEAMS collaboration was released in 2019. The collection, titled "THE INSIDE OUT COLLECTION," attracted attention and gained worldwide popularity for its inside-out design, in which the selvedge (red edge), a symbol of Levi's(R) denim, is on the outside. The second release, released last year, was the "HALF & HALF COLLECTION," which combined the renowned "First" and "Third" denim jacket masterpieces with the 1937 and 1993 501(R) models. This collection also attracted attention from many quarters for its experimental asymmetrical design that paid homage to heritage.
The long-awaited third release, the "SUPER WIDE COLLECTION," as the title suggests, features the wide silhouette that is symbolic of BEAMS, with the original models stretched out horizontally, and includes three styles: the "Levi's(R) x BEAMS SUPER WIDE TRUCKER," the "Levi's(R) x BEAMS SUPER WIDE JEAN," and a T-shirt. The Levi's(R) x BEAMS SUPER WIDE JEAN is based on the 1950s 501(R) XX. The Levi's(R) x BEAMS SUPER WIDE TRUCKER is based on the LOT 506XX, also known as the "first model," which was produced in the late 19th century and served as the basis for the modern trucker jacket, and is an adapted version of the LEVI'S (R) TRUCKER JACKET TYPE I, known for its pleats on the front for adjusting the size, a cinch back waist, and a flap pocket on the left chest. Adding the T-shirt, all three items have been adapted into horizontal, wide silhouettes.
The Levi's(R) and BEAMS collaboration patch, which is also used as a graphic on the T-shirt, is a Levi's(R) patch design that expresses the durability of denim pants, which will not tear even if two horses pull on them from both sides, stretched wide to match the concept. All collaboration items, including this iconic patch, are stretched wide, and the pockets and cinch backs are also elongated horizontally. At first glance, the silhouette appears to be basic and loose, but the finished item is unique with a stylish twist. Don't miss out on this collaboration between Levi's(R) and BEAMS, which gives you a sense of the true meaning of collaboration as two brands come together.
◆Stores where it will be sold
BEAMS
Release date: Sunday, January 2nd
BEAMS JAPAN
BEAMS JAPAN Shibuya
BEAMS JAPAN Kyoto
*Also available from Saturday, January 8th at the official BEAMS online shop and in stores nationwide that carry the BEAMS label.
Levi's(R)
Scheduled to be released on Thursday, January 6th
Levi's(R) Harajuku Flagship Store
Levi's(R) Store Osaka
◆Product Details
『Levi's® x BEAMS SUPER WIDE TRUCKER』Color: Used Size: S, M, L, XL Price: 34,100 yen (tax included)『Levi’s® Price: JPY 29,700 (tax included) TRUCKER (BEAMS limited) Color: Indigo Size: S, M, L, XL Price: 31,900 Yen (tax included) JEAN (BEAMS limited) Color: Indigo Size: 29~34, 36inch Price: 27,500 yen (tax included) class="customstyle-caption">『T-shirt』Color：White Size：S, M, L, XL Price: 5,280 yen (tax included)◆Customer inquiries
Levi Strauss Japan K.K.
Tel 0120-099-501 / URL: levi.jp
BEAMS JAPAN
Tel 03-5368-7300 / URL: https://www.beams.co.jp/shop/j/
About the Levi's(R)brand
Levi's(R) created the world's first "jeans" in 1873, released the 501(R) in 1890, and has brought the world a variety of famous products based on the concept of "tradition and innovation". Levi's(R) Jeans continue to set new standards, centered around the timeless 501(R). Loved by pioneers around the world who have pioneered new eras, Levi's(R) Jeans continue to be cherished as a classic and essential item. In 2019, the brand's iconic 501(R) received the Good Design Long Life Design Award, an award that recognizes designs that transcend changing values and remain the standard.
About BEAMS
The first BEAMS store opened in Harajuku, Tokyo in 1976. BEAMS has led the way as a pioneering select shop, sourcing and proposing all things fashion and lifestyle from around the world. BEAMS has a rich track record as a planning group that creates new value through collaboration, providing creative solutions in a variety of genres far beyond the realm of fashion. With approximately 170 stores in Japan and the Asian region, BEAMS enjoys a loyal following across generations.
Click here for company press release details
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