Casting a spell of seduction, the new "Spell On You" fragrance collection from Les Parfums Louis Vuitton has unveiled its new advertising campaign film. Featuring Léa Seydoux, the film was shot by director Jean-Baptiste Mondino. From intimate settings to sweeping views of a garden oasis, the scenes show the two lovers in private, building anticipation for the passionate love story that is already unfolding. Bathed in sunlight, the couple feel a strong connection and realize that the inner world they create can also exist in the outside world. Their desires expand outward, and their yearning for connection becomes universal.

©Louis Vuitton Malletier
Director Jean-Baptiste Mondino says: "I was absolutely determined that the storyline should be a love story, a captivating love spell. From there, the idea arose to express this affection in a very pure way, with a certain elegance, while also capturing the irresistible sense of travel and escape from everyday life that is a Louis Vuitton signature."

The director skillfully switches between camera angles to reveal the intense attraction between the two bodies, with long moments focusing on skin, heightening the experience with each touch. Léa Seydoux exudes confidence and poise even in moments of surrender.

"This is a beautiful evolution of my journey with Louis Vuitton, which now consists of several fascinating stories," says Léa Seydoux. "I am honored to embody a fragrance of refinement and sensuality."

©Louis Vuitton Malletier
The campaign evokes the emotional and seductive effect of "Spell On You" with a glimpse of passionate love. Created in Grasse, the mecca of perfumery, by Louis Vuitton's in-house Master Perfumer, Jacques Cavallier Belletrud, this fragrance highlights the flower's inherent duality as its central ingredient. Floral and vegetal notes from the iris absolute, condensed and extracted over a long period of time, reunite with the luxurious, powdery softness of concrete. As Jacques Cavallier Belletrud puts it, "Iris is itself a love potion, a love potion. Its scent literally stimulates the senses. It is an exquisite fragrance that captivates and seduces, like the ultimate beauty." Like a kiss, the queen of flowers, the rose, instantly greets you with a lingering fragrance. Honey-scented acacia, radiant and sensual jasmine sambac, velvety white musk, and sparkling peach complete the luxurious and sophisticated bouquet. Spell On You envelops the skin in an intoxicating warmth from the moment it touches. It is a fragrance that exudes a hypnotic allure that captivates and beguiles.

This beautiful advertising campaign film does not depict a man and a woman passionate about their first encounter; it inspires the imagination as they explore the future of their relationship. Dressed confidently in a black suit and carrying a Louis Vuitton Capucines bag, Léa Seydoux's poised demeanor evokes both a star of the New Wave and a contemporary French woman. After filming her leaving, the camera briefly captures her in bed. A flashback, perhaps, or a vision of her return. Her yearning for touch is irresistible, and there's no turning back.

Copyrights
Hair: Duffy
Makeup: Hannah Murray
Director and Photographer: Jean-Baptiste Mondino
Talent: Léa Seydoux

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