Dior has released a cosmetics collection called "Dior in Bloom," featuring colors exclusive to the Isetan Shinjuku store. To mark the launch, an event kicked off at The Stage on the first floor of the store. A photo booth was set up in the venue, which expressed Dior's modernity, offering a free service for taking photos with fresh flowers as a backdrop. The event will run until the 14th. The limited-edition collection features a lineup of items inspired by the beautiful gardens of Marie Antoinette's private residence, the Petit Trianon, where colorful flowers bloom in abundance. The cheek palette "My Lady Blush" (2 colors, 7,350 yen), featuring a cannage (rattan weave) pattern, one of Dior's signature motifs, is available in pink and soft coral and is exclusive to the store. Other products include Dior Addict Lipstick (two limited colors, 3,780 yen), Dior Vernis nail polish (two limited colors, 3,150 yen), Diorshow Fusion Mono eyeshadow (one limited color, 3,675 yen), and a limited-edition palette of soft greens, blues, and deep purples from the five-color eyeshadow line, 5 Couleurs (7,980 yen), a timeless palette of colors unique to Dior.

At the event, Dior makeup artists will gather together to offer professional makeup advice, skincare services incorporating hand techniques by skincare experts, and fragrance expert advice on choosing a fragrance. Participation in the event is by reservation only, and those who make a reservation will receive a gift at the venue on the day.