To celebrate the release of their makeup book, "Naturally Beautiful Makeup Book," Shufunotomosha will be holding a "Naturally Beautiful Makeup Event" at Grand Front Osaka starting at 6 PM on December 17th. This book is the second installment of the "S Cawaii! Special Edition: A Makeup Book That Will Make Anyone Look Better Than a Reader Model" (commonly known as the "Reader Model Makeup Book"), a makeup book that sparked the trend of "plastic surgery makeup" that allows people to look completely different from their natural face. It introduces "fake beauty makeup" that aims to evolve from plastic surgery makeup, achieving "light makeup that dramatically transforms your face" and "makes you appear naturally beautiful." The event will feature a talk show on makeup by S Cawaii! exclusive model Chihiro Kondo, and a demonstration of fake beauty makeup by a reader model. Despite the limited invitation limit of 30 people, over 300 people have already applied.

This year, plastic surgery makeup has become popular among women who sympathize with the concept that "with the right makeup techniques, anyone can become beautiful and cute." In "Reader Model Makeup Book," which has sold 250,000 copies, reader models show off their natural faces, which they often feel insecure about, and how they look after plastic surgery.

On the Internet, many women, including blogger Momo, have revealed the makeup process they use to transform themselves into completely different people using cosmetics such as false eyelashes. Entertainer Zawachin also showed off "impersonation makeup" on her blog, imitating various celebrities such as Itano Tomomi, Rola, and Kyary Pamyu Pamyu, and her dramatic makeup transformations have become a hot topic.