PERFUMES GIVENCHY has released its limited-edition spring fragrance, Bloom Eau de Toilette (50ml/7,980 yen).

The spring-like floral bouquet scent was inspired by the flowers cherished by the brand's founder, Hubert de Givenchy. The fresh scent of raspberry and violet is continued by floral notes of peony, iris, and tiare flowers, and is enveloped by a base note of vetiver and cedarwood.

In the advertising visuals, a model is wearing Tisci's lace-embellished 11AW collection. It is inspired by an artist waiting in his atelier for inspiration to descend upon him, and is intended to express the brand's aristocratic style. Bloom Eau de Toilette has been available for pre-sale at Isetan Shinjuku and Hankyu Umeda Main Store since January 8th, and will be sold in limited quantities at Givenchy counters in department stores from the 10th. A launch event will also be held where you can try out the scent of this product along with the spring makeup collection.