Roger Vivier appoints Russian girl Miroslava Duma to 14SS visuals

Jan 29, 2014

Roger Vivier has tapped Russian fashion icon Miroslava Duma (Mila) to create the visuals for its Spring/Summer 2014 collection. The images were shot by 19-year-old photographer Olivia Bee. Olivia photographed Mila in natural yet imitative settings, including a postcard jungle and a children's playground. She portrayed her as a character who seems to have stepped out of a cartoon, capturing the brand's unique worldview with a colorful, playful yet ironic aesthetic. Olivia commented, "It was like photographing a cute doll in the most idiomatic of paradises." Mila, who has followed every Roger Vivier collection and participated in the styling process for this collection, commented, "I'm honored to be working with my favorite fashion house. Roger Vivier's distinctive style is that it remains true to its traditions while also constantly pursuing the latest trends." Brand ambassador Ines de la Fressange said of Mila, "Mila means 'Look!' in Spanish. She is truly someone you can't help but look at. Her energy is as powerful as the diversity of Monsieur Vivier. With her sense of humor, fun and international connections, she is a true 'little sister' of the brand." Mila, 28, has over 500,000 followers on Instagram, 40,000 on Twitter and 10,000 on Facebook. A former editor of Harper's Bazaar Russia, she is known as a Russian fashion icon, appearing at fashion weeks around the world.
くまがいなお
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
  • Roger Vivier taps Miroslava Dumas for Spring/Summer 2014 campaign
Back to Top