H&M x Beckham underwear collection commercial premieres at the Super Bowl

Jan 30, 2014

David Beckham himself stars in the campaign video for David Beckham Bodywear at H&M's new spring collection.

The campaign commercial was shot by Danish film director Nicolas Winding Refn, known for films like "Drive," "Only God Forgives," and the currently-showing "Only God Forgives."

The action-packed, dynamic story sees Beckham trapped on set in just his underwear, performing all of the action himself as he escapes. Two versions of the video have been produced, and a vote is currently being held on hm.com. The winning version will be released during the Super Bowl on February 2nd. Making-of videos are also currently available on YouTube and other platforms.

The collection debuted in February 2012 and is sold worldwide. This season, it includes long-sleeved henleys, vests, and trunks in a variety of stripes, as well as raglan tops with a college-style alphabet print on the back. This time, a collection for kids (boys) will also be released. The lineup includes henleys, vests, trunks, inner leggings, and pyjama shorts. It will be available in selected H&M stores from January 30th.
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  • David Beckham Bodywear at H&M
  • David Beckham Bodywear at H&M
  • David Beckham Bodywear at H&M
  • David Beckham Bodywear at H&M
  • David Beckham Bodywear at H&M
  • David Beckham Bodywear at H&M
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