British brand Burberry has added Romeo Beckham to its Spring/Summer 2013 advertising campaign, joining existing faces such as Cala Delevingne and Edie Campbell. Romeo, the second son of soccer player David Beckham and singer Victoria, is appearing in a fashion brand campaign for the first time. Chief Creative Officer Christopher Bailey praised him as "an incredibly talented actor who truly takes center stage in the campaign." The latest campaign will be rolled out from January 2013 on various platforms, including magazines, newspaper ads, Facebook, YouTube, and Twitter. Video-based content will be distributed on the brand's official website and in-store as part of the "Campaign Experience." The campaign was photographed by fashion photographer Mario Testino.