VIKTOR&ROLF is holding a campaign event featuring their iconic "Bombette Bag" at their Hankyu Umeda main store. The event will run until February 4th. It will also be held at their Ginza Mitsukoshi store from the 5th to the 11th.

The new bag will be available along with items from the 14SS collection. The bag comes in three new colors: electric blue, gray, and black (only the black version has gunmetal metal parts). Two sizes are available: a structured handbag type (168,000 yen) and a slightly larger type (186,900 yen) that can hold A4-sized documents and luggage. A special display will also be set up in the store during the event.

The bag, named the "Bombed (grenade) bag," was released in AW13 and became a hit series that sold out immediately after being worn by celebrities such as Miranda Kerr, Rosie Huntington-Whiteley, Cate Blanchett, Charlize Theron, and Carey Mulligan.