Viktor & Rolf has opened its first French flagship store on rue Saint-Honoré in Paris's 1st arrondissement. Following the closure of its Milan store, this is currently the brand's only flagship store worldwide. The address is 370 rue Saint-Honoré. The approximately 650-square-meter, two-floor store offers a full lineup of women's and men's clothing, handbags, accessories, shoes, and eyewear. It also features a VIP area where customers can receive personalized service from a shopping consultant. Haute couture collections are available upon request, and exclusive apparel and fragrances will also be available. The store design was created by Pierre Beucler and Jean-Christophe Poggioli, whose work includes Dior Homme and the renovation of the Louvre Museum in Paris. The interior uses gray felt and a black wax seal logo to express the brand's world view.