World launched a 10x points campaign for 13 days from the 16th to the 23rd at its 2,700 stores and online store. The campaign promoted its membership service, "World Premium Club."

The campaign featured a special page on its website, where shop staff served as models to showcase their own styling. Each staff member wore three outfits, and the featured products were also available for purchase online. A search function for stores carrying each item was also available.

About two years ago, the company launched "Dresser's Coordination," a fashion snap featuring shop staff themselves as models, as a regular feature on its website. This feature is linked to the company's online store. This time, the campaign also linked to its 2,700 physical stores nationwide, promoting a full-scale O2O strategy with an online base.