Baumkuchen from "Brugge Prius" in Iwate Prefecture/ ©FASHION HEADLINE

Tochigi Prefecture "Nikko Natural Ice Yondaime Tokujiro" Tochiotome Strawberry/ ©FASHION HEADLINE

A view of the Cu-Cal open kitchen/ ©FASHION HEADLINE

Karuizawa vegetable section located inside Cu-Cal/ ©FASHION HEADLINE

Miyagi Prefecture "Sweets from the Field" Zunda Jam/ ©FASHION HEADLINE

Miyagi Prefecture's "Field Sweets" - Zunda Jam and More/ ©FASHION HEADLINE

Domestic wine section: Mann's Wine from Yamanashi and Nagano prefectures, Fujicco Winery from Yamanashi prefecture, and Tsuno Wine from Miyazaki prefecture/ ©FASHION HEADLINE

Domestic coffee, Okinawa Prefecture's "Nago Coffee"/ ©FASHION HEADLINE

Domestic black tea, Aikawa Tea Shop, Ureshino, Saga Prefecture/ ©FASHION HEADLINE

Baumkuchen demonstration corner at "Brugge Prius" in Iwate Prefecture/ ©FASHION HEADLINE

The popular caramel cream made by electronic parts company Mukaiyama Manufacturing/ ©FASHION HEADLINE

Tokyo's "Sekiguchi French Bread" is the first in Japan to commercialize French bread/ ©FASHION HEADLINE

Iijima Shoten in Nagano Prefecture makes seasonal jams using domestically grown fruits/ ©FASHION HEADLINE

Okinawa Prefecture will be exhibiting Ishigaki salt, millet vinegar, and island scallions./ ©FASHION HEADLINE

Osaka Prefecture's "Sushiman" opens its first store, offering a modern take on traditional Osaka sushi/ ©FASHION HEADLINE

Osaka Prefecture's "Sushiman" opens its first store, offering a modern take on traditional Osaka sushi/ ©FASHION HEADLINE

Oita Prefecture "Karaage Daikichi"/ ©FASHION HEADLINE

Enjoy freshly made warabimochi at Fujinami in Kyoto Prefecture/ ©FASHION HEADLINE

Matcha Daifuku from Fujinami in Kyoto Prefecture/ ©FASHION HEADLINE

Hokkaido "Hokkai Kobo" Seafood bowl with plenty of king crab leg meat/ ©FASHION HEADLINE

Revitalizing Japan through food: "Cheer Up! Japan's Food" Exhibition held at Isetan Shinjuku/ ©FASHION HEADLINE

Hokkaido's "Gyutto Tomato" is a salt-free, additive-free tomato juice made with tomatoes from Yoichi/ ©FASHION HEADLINE

Kyoto Prefecture "Higashiyama Yaoyoi" Kyoto Pickles/ ©FASHION HEADLINE

Kagawa Prefecture's "Moriya" offers Sanuki udon noodles, including an eat-in corner where you can eat handmade udon on the spot./ ©FASHION HEADLINE

The enzyme dressing from "Brown Rice Cafe Sanmi" in Osaka Prefecture is made with over 60% raw organic onions./ ©FASHION HEADLINE

Kochi Prefecture's "Nishikawaya" Mont Blanc and pudding made with plenty of Tosa Jiro eggs/ ©FASHION HEADLINE

Entrance to Cu-Cal/ ©FASHION HEADLINE

Inside the Cu-Cal venue/ ©FASHION HEADLINE

Cu-Cal's opening day/ ©FASHION HEADLINE

"Cheer Up! Japanese Food Exhibition" Isetan Shinjuku Main Building 6th Floor Event Hall/ ©FASHION HEADLINE

"Cheer Up! Japanese Food Exhibition" Isetan Shinjuku Main Building 6th Floor Event Hall/ ©FASHION HEADLINE

"Cheer Up! Japanese Food Exhibition" Isetan Shinjuku Main Building 6th Floor Event Hall/ ©FASHION HEADLINE