Fitz's fragrance series, "TO THE SCENE," will release a fragrance (30ml/1,680 yen) for the celebrity-supervised charity campaign, "Whatever It Takes."

The bottle design features hand-drawn artwork by celebrities who support the cause. This time, six celebrities are featured: George Clooney, Hidetoshi Nakata, Lucy Liu, punk rock band Green Day, and singer-songwriters P!nk and Des'ree. A fragrance tailored to each individual's personality has been created, and all are unisex.

Whatever It Takes is an art campaign by 21st Century Leaders, a charity organization that works to address issues such as poverty alleviation, environmental conservation, and child protection. Proceeds from merchandise featuring artwork created by celebrities themselves are donated to charity, with over $5.66 million donated as of May 2013. Over 600 celebrities have participated, including Nicole Kidman, Penelope Cruz, Eminem, Snoop Dogg, and David Bowie.