Since its founding in 1926, TUDOR has been loved by professionals around the world for its unwavering quality and pioneering products. Since opening its first street-level store in Japan on Namiki-dori in Ginza, Tokyo in the fall of 2019, TUDOR Boutique GINZA has been the setting for many special occasions. Now, the brand will be reborn as TUDOR BOUTIQUE BOLTE GINZA, which will also soon include e-boutique functionality, and will reopen in a new location on November 26, 2021.


The new location on Namiki-dori Street makes it appear as if Tudor ambassadors, the New Zealand rugby team "All Blacks," formed a scrum and pushed the original boutique as hard as they could. The new boutique has been redesigned to be bolder and more forte, with the inorganic texture of the exposed concrete ceiling and walls combined with the energy of the brand's black and red colors, embodying Tudor's commitment to continuing to innovate while respecting its traditions. In the middle of the store, guests will be captivated by a life-size combat diver that looks as if it could come to life at any moment, a testament to Tudor's connection with the French Navy, which began in 1956. At this new store, which offers the extensive product lineup and comprehensive after-sales service that only a boutique can offer, you can experience the joy of Tudor watches and the "#BornToDare" philosophy, which embodies the story the brand has woven.





ABOUT TUDOR
Tudor is a Swiss watch brand offering mechanical timepieces that combine unique value with sophisticated style and unwavering reliability. Tudor's origins date back to 1926, when a Swiss watchmaker first registered the name "Tudor" on behalf of Rolex founder Hans Wilsdorf. In 1946, Hans Wilsdorf founded Montres Tudor SA and re-registered it under his own name to produce pioneering timepieces with Rolex quality and reliability. Throughout its history, Tudor watches have been the choice of the most adventurous adventurers and seasoned professionals. The brand's lineup includes iconic models such as the Black Bay, Pelagos, and Heritage, and since 2015 has offered a wide range of functional mechanical manufacture movement models.



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