Hermès releases scarf app "SILK KNOTS"

Oct 11, 2013

HERMES has released an app called "SILK KNOTS" showcasing the brand's iconic silk scarves.

The app uses videos and illustrations to show how to tie and style scarves. You can also view the latest collection catalog and campaign video. Lucky cards featuring cute animations are also randomly generated. The app also has a sharing function on Twitter and Facebook.

The app can be downloaded for free from the iTunes App Store. It is compatible with iPhone and iPad. Currently available in two languages, English and French, it is scheduled to be upgraded to three languages, with Japanese added earlier this month. An Android version is also scheduled to be released within the year.
くまがいなお
  • Hermès launches app "SILK KNOTS"
  • SILK KNOTS screen
  • KNOTTING FILMS, where styling is displayed in video
  • KNOTTING CARDS: Touch the image to see an illustration of how to tie the card.
  • An album where you can watch campaign videos and more
  • CLEECTION HIGHLIGHTS where you can view the latest collections
Back to Top