On the 25th, Tokyo Nishikawa will open a new store, "PILLOWY cafe Luxe," within its custom-made pillow store "PILLOWY cafe" at Wing Takanawa West in Shinagawa, Tokyo. The approximately 80-square-foot store will offer a wide variety of items, including the custom-made "Makeup Pillow" (¥16,800), as well as a selection of relaxation, beauty, health, and fashion items. The store will offer bedding such as bed linens, relaxation products like original pillow mists, essential oils, and herbal teas, beauty products like bath products and body care products, air purifiers, humidifiers, and original apparel. The store also offers services to enhance women's minds and bodies through sleep. In addition to pillow consulting services, the store will suggest pillow and bedding combinations that are tailored to a woman's body shape, introduce items that promote comfortable sleep, and provide detailed counseling to help customers find the perfect sleep environment.