FENDI will launch its first fragrance in Japan on the 25th with the eau de parfum "L'ACQUAROSSA" (30ml/7,900 yen, 50ml/11,400 yen, 75ml/13,900 yen).

The gold and black cap features the clasp design of Fendi's iconic Peekaboo bag. The gold bottom of the bottle is engraved with the double F logo. The box features two types of red pecan patterns and is finished with "Aquarossa" engraved in gold.

The fragrance was created by perfumers Delphine Lebeau and Benoit Lapouza, along with François Demachy, director of LVMH perfumery. The floral woody fragrance features fresh top notes of bergamot and tangerine, followed by a Mediterranean bouquet of spicy lantana flower, rose, and magnolia, and finished with a feminine touch of red cedarwood, musk, and patchouli.

Chiara Mastroianni was chosen as the muse for this product. Born to Italian actor Marcello Mastroianni and French actress Catherine Deneuve, she plays the noble and bold "Fendi woman" against the backdrop of Rome.