Lancôme will release its new eye cream, Génifique Advanced Eye (15ml/8,000 yen), on May 7th. Lancôme collected over 6 million pieces of data from cutting-edge genomic and proteomic research to identify key biological functions related to skin youth. Focusing on signs of fatigue around the eyes, which are susceptible to lifestyle factors like sleep deprivation and external stressors like UV rays and air pollution, the cream contains a gene activator that stimulates genes to effectively produce proteins specific to beautiful skin, as well as chlorella extract, which improves blood flow around the eyes. It also incorporates cutting-edge optical technology to conceal imperfections with a soft-focus effect. The gel-cream texture moisturizes and protects the skin.