The curation app "Antenna" has launched a new e-commerce service called "Antenna Shopping."

"Antenna Shopping" displays product information and images alongside articles delivered to Antenna, allowing users to purchase products as an extension of their content enjoyment. By tapping on the image of a product that catches their eye, users are taken to the purchase screen, where they can pay and purchase directly from Antenna.

As users read articles that suit their interests, they naturally gain information about the product, seamlessly progressing to purchase. Rather than the typical "search-based" e-commerce service, this service is described as a "serendipity-based" e-commerce service, similar to window shopping.

The service is a "mall-based" e-commerce service, initially launching with sellers offering products such as "interior goods and miscellaneous goods," "tableware," "fashion," and "accessories."