Isetan Shinjuku will be hosting its 9th annual Salon de Parfum 2021, Japan's largest fragrance festival, from October 27th to November 2nd. This year's theme is "How many times will you encounter your destined scent?" We will be introducing limited-time brands and pre-release products exclusive to Salon de Parfum at The Stage on the first floor of the main building, as well as at our permanent cosmetics counter and promotional space (some brands may not be included).
In addition to Isetan Shinjuku, the event will also be held at the Mitsukoshi Isetan cosmetics online store meeco and at select Mitsukoshi Isetan Group stores nationwide, offering the chance to experience the moment of encountering your destined scent.
*Brand lineups and venues may vary by store.

"Salon de Parfum" Special Items

A collection of special and pre-release items that can only be found at "Salon de Parfum." We offer the joy and pleasure of discovering your own preferences.
*All items will be available at Isetan Shinjuku on Wednesday, October 27th. While supplies last.


Guerlain Cadine ¥101,200 (30mL)
A reproduction of "Cadine," a fragrance created in 1911 by third-generation perfumer Jacques Guerlain. The powdery and floral scent expresses feminine cuteness and delicacy, while leather and vanilla notes create a modest yet strong-willed woman.
*This product is also available at meeco.


Penhaligon's Portrait Scent Library 5,060 yen (2mL fragrance x 10 bottles)
Penhaligon's popular Portrait Collection, which depicts the British upper class through fragrance. This set allows you to enjoy 10 of the fragrances from the collection all at once.
*This product is also available at meeco.


Givenchy de Givenchy Dessin Volts ¥28,600 (100mL)
A free-spirited, unrestrained, yet subtly elegant floral woody fragrance. "Dessin Volts" captures the unknown side of Hubert de Givenchy, who possessed the elegance of his aristocratic origins, yet was somehow "carefree and unrestrained."

Featured Brands This Time

*All products will be available at Isetan Shinjuku from October 27th.


＜THOUSAND COLOURS＞
In 2021, a brand was born with the concept of delivering hope to people from Tokyo, with a 1,000-year perspective and looking towards the future. This is a brand that delivers hope to those of us living in the modern age in an intuitive and sensory way, through our senses of sight, hearing and smell.


＜LE COUVENT＞
A vegan fragrance brand from France. Along with the "Signature" series, which was personally created by world-renowned perfumer Jean-Claude Ellena, the brand will introduce approximately 30 natural and unique fragrances.
*Available at Isetan Shinjuku until November 16th.


＜ÉDIT（h）/Edit＞
Edit was launched by Nikko Jin, a red ink stamp brand founded in Tokyo in 1905. Edit is a fragrance that uses artisan-crafted containers, each one unique, as well as the scents, materials, specifications, and design motifs that Nikko Jin has used for many years, in a modern way. Two new eau de parfum products will be released in advance. (＊)
*Nationwide release from Wednesday, December 1st
*Available at Isetan Shinjuku until November 2nd.


＜CARON＞
A fragrance house that continues to shine, carrying the past, present, and future. Since the house's founding in 1904, perfumer Ernest Daltroff has created grand, unconventional innovations together with Félicier Vampouille. In 2018, the house welcomed in-house perfumer Jean-Jacques, and the two continue to create distinctive scents.

POP UP Event

＜Guerlain＞ Event location: Main Building, 1st Floor, Cosmetics/Promotion 2
Founded in Paris in 1828, the fragrance house Guerlain has over 1,000 scents created by generations of perfumers, which have endured through the ages and continue to live on to this day. At the event, we will be introducing new products as well as offering a personalization service for the L'Art et la Matière collection.


＜PENHALIGON'S/Penhaligon's＞ Location: Main building, 1st floor, Cosmetics/Promotion 1
This British fragrance house was founded by William Penhaligon's in 1870. Continuing the creative perfume-making tradition that dates back to the company's founding, it now combines time-honored tradition with originality. The POP UP will introduce the much-talked-about Portrait Collection.


Discover your destined scent through counseling that transcends brand boundaries

Our fragrance specialists will help you choose your "destined scent" beyond the boundaries of brands (appointment required).

Dates and Times: October 27th (Wed) - November 2nd (Tue), 11:00 AM - 7:00 PM each day (last reservations at 6:00 PM)
Venue: The Stage, 1st Floor, Main Building
Participation Fee: Free
Capacity: 1 person per session
Duration: Approximately 30 minutes
Reservations and Inquiries: Isetan Shinjuku Main Building, 1st Floor, Cosmetics/Fragrance (Tel: 03-3352-1111 (Main Line)
*Reservations will be accepted in-store or by phone starting at 11:00 AM on Wednesday, October 20th.
*Reservations will close once capacity is reached.

This year marks the first time the Salon de Parfum event will be held in the Men's Building

This year, Salon de Parfum will be held for the first time in the Men's Building. Based on the theme of the joy and fun of choice, we will feature a wide selection of fragrances recommended for men. In addition to introducing brands that are making their first appearance in Japan and limited and pre-sale fragrances, we will also be offering personalized perfume counseling tailored to each customer's sensibilities.
https://prtimes.jp/main/html/rd/p/000001909.000008372.html

Salon de Parfum 2021 Event Overview
Dates: Wednesday, October 27th – Tuesday, November 2nd, 2021 *Men's Building: Wednesday, October 27th – Tuesday, November 9th
Venue: Isetan Shinjuku Main Building 1st Floor The Stage, Main Building 1st & 2nd Floor Cosmetics, B2nd Floor Beauty Apothecary, Men's Building 1st Floor, Isetan Kaikan Beauty Park 2, Isetan Mitsukoshi Online Store meeco
Special Website: https://www.mistore.jp/shopping/feature/beauty_f3/sdp_bt
Mitsukoshi Isetan Cosmetics Online Store meeco: https://meeco.mistore.jp/meeco/2110parfum/index.html
meeco period: Wednesday, October 20th, 10am - Tuesday, November 16th *Sales will begin at 10am on Wednesday, October 27th, with the exception of some products.

*All prices include tax.
*Pre-sale means sales prior to the nationwide release date.
*The content of the event may be changed or canceled due to unforeseen circumstances.



Click here for company press release details