Shiro Co., Ltd., developer of the cosmetic brand "SHIRO," will open the "SHIRO Ginza Mitsukoshi Store" on November 10, 2021. To commemorate the opening, customers who spend a total of 13,200 yen (tax included) or more will receive a mini-sized "Tamanu Cleansing Balm," a popular item in the skincare series, on a first-come, first-served basis.
SHIRO Ginza Mitsukoshi Store
At SHIRO, we offer products made with natural ingredients such as sake lees, gagome kelp, and tamanu, guided by our desire to "create products that we ourselves would want to use every day." As of October 22, 2021, SHIRO has 26 stores in Japan and three in London. Each store features a unique design, using natural materials such as earth, wood, stone, and metal. Each store exudes the SHIRO spirit and creates a space where customers can enjoy shopping.
[Store Design]
The SHIRO Ginza Mitsukoshi store welcomes customers with an open, unpartitioned design, making it easy to drop in. From the aisle, the first thing you'll see is the brand's navy walls and visuals that express the brand's worldview. The product shelves and central counter are finished with a special plastering technique that incorporates white pebbles, highlighting the white-packaged fragrance items and the contents of the skincare products, which make use of the natural ingredients. The store design, which emphasizes the contrast between navy and white, is inspired by the classic and sophisticated atmosphere of the Ginza district.
【Novelty giveaway on a first-come, first-served basis】
To celebrate the grand opening on November 10th, we have prepared a "Tamanu Cleansing Balm Mini" as a novelty gift for customers who spend a total of 13,200 yen or more (tax included).
*The "Tamanu Cleansing Balm Mini" novelty gift will end once stock runs out.
"Tamanu Cleansing Balm Mini" (22g)
■What is Tamanu Cleansing Balm?
This cleansing balm is a popular and representative item of the skincare series, formulated with a wealth of beauty ingredients to leave your skin clearer the more you use it. It melts smoothly into your skin just like a skincare cream, softening excess dead skin cells and removing makeup and impurities, leaving your skin feeling plump and smooth after a smooth wash. Enjoy the scent of "Rose Bouquet," an original blend of essential oils such as damask rose, palmarosa, and lavender.
【Store Information】
"SHIRO Ginza Mitsukoshi Store"
Address: Ginza Cosmetics World / SHIRO Ginza Mitsukoshi Store, B1F, Ginza Mitsukoshi Main Building
Phone number: 03-6271-0046 (direct)
Opening hours: 10am - 8pm (normal opening hours)*
Products: Skincare, cosmetics, fragrances
For questions about "SHIRO Ginza Mitsukoshi Store," please contact the following:
Shiro Customer Support / info@shiro-shiro.jp
*Opening hours may change due to the spread of COVID-19.
For more details, please check the official Ginza Mitsukoshi website below. https://www.mistore.jp/store/ginza.html
【Infection Prevention Measures】
Our stores are taking thorough measures to prevent infection, such as thoroughly disinfecting hands and limiting entry to avoid overcrowding. Furthermore, we require customers and staff to wear masks and use alcohol-based hand sanitizer in-store. We also proactively take measures to prevent infection, such as disinfecting high-touch surfaces like fixtures and testers and regularly ventilating the store.
【About SHIRO】
This cosmetics brand was founded with the simple idea of "making products we want to use every day." With all functions, from development to sales, in-house, we have continued to create products based on ethical principles since our founding. We offer skincare, cosmetics, and fragrances that maximize the power of ingredients grown in harsh natural environments, both in Japan and overseas. In addition to our directly managed stores throughout Japan, we also have a store in London. The company also operates a variety of businesses, including SHIRO LIFE, a food selection service that delivers carefully selected ingredients just like the ingredients used in its products, SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through cooking, and SHIRO BEAUTY, a salon where customers can experience the beauty that SHIRO proposes to the fullest. In June of this year, SHIRO launched the Sunagawa Project, a town development initiative in which children and local residents play a central role, in Sunagawa City, Hokkaido, where SHIRO was founded, with the aim of relocating and building a new factory and revitalizing the entire city.
【Company Overview】
Company Name: Shiro Co., Ltd.
Address: 9F Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061
Established: October 23, 1989
Representative Director: Fukunaga Takahiro
Business Description: Planning, development, manufacturing, sales, and store operation of the company's own brand "SHIRO" ("SHIRO/cosmetics and miscellaneous goods", "SHIRO LIFE/food sales", "SHIRO CAFE/restaurants", "SHIRO BEAUTY/salons"),
mail order business operation, including the SHIRO online store
URL: https://shiro-shiro.jp/
Click here for company press release details
SHIRO Ginza Mitsukoshi StoreAt SHIRO, we offer products made with natural ingredients such as sake lees, gagome kelp, and tamanu, guided by our desire to "create products that we ourselves would want to use every day." As of October 22, 2021, SHIRO has 26 stores in Japan and three in London. Each store features a unique design, using natural materials such as earth, wood, stone, and metal. Each store exudes the SHIRO spirit and creates a space where customers can enjoy shopping.
[Store Design]
The SHIRO Ginza Mitsukoshi store welcomes customers with an open, unpartitioned design, making it easy to drop in. From the aisle, the first thing you'll see is the brand's navy walls and visuals that express the brand's worldview. The product shelves and central counter are finished with a special plastering technique that incorporates white pebbles, highlighting the white-packaged fragrance items and the contents of the skincare products, which make use of the natural ingredients. The store design, which emphasizes the contrast between navy and white, is inspired by the classic and sophisticated atmosphere of the Ginza district.
【Novelty giveaway on a first-come, first-served basis】
To celebrate the grand opening on November 10th, we have prepared a "Tamanu Cleansing Balm Mini" as a novelty gift for customers who spend a total of 13,200 yen or more (tax included).
*The "Tamanu Cleansing Balm Mini" novelty gift will end once stock runs out.
"Tamanu Cleansing Balm Mini" (22g)■What is Tamanu Cleansing Balm?
This cleansing balm is a popular and representative item of the skincare series, formulated with a wealth of beauty ingredients to leave your skin clearer the more you use it. It melts smoothly into your skin just like a skincare cream, softening excess dead skin cells and removing makeup and impurities, leaving your skin feeling plump and smooth after a smooth wash. Enjoy the scent of "Rose Bouquet," an original blend of essential oils such as damask rose, palmarosa, and lavender.
【Store Information】
"SHIRO Ginza Mitsukoshi Store"
Address: Ginza Cosmetics World / SHIRO Ginza Mitsukoshi Store, B1F, Ginza Mitsukoshi Main Building
Phone number: 03-6271-0046 (direct)
Opening hours: 10am - 8pm (normal opening hours)*
Products: Skincare, cosmetics, fragrances
For questions about "SHIRO Ginza Mitsukoshi Store," please contact the following:
Shiro Customer Support / info@shiro-shiro.jp
*Opening hours may change due to the spread of COVID-19.
For more details, please check the official Ginza Mitsukoshi website below. https://www.mistore.jp/store/ginza.html
【Infection Prevention Measures】
Our stores are taking thorough measures to prevent infection, such as thoroughly disinfecting hands and limiting entry to avoid overcrowding. Furthermore, we require customers and staff to wear masks and use alcohol-based hand sanitizer in-store. We also proactively take measures to prevent infection, such as disinfecting high-touch surfaces like fixtures and testers and regularly ventilating the store.
【About SHIRO】
This cosmetics brand was founded with the simple idea of "making products we want to use every day." With all functions, from development to sales, in-house, we have continued to create products based on ethical principles since our founding. We offer skincare, cosmetics, and fragrances that maximize the power of ingredients grown in harsh natural environments, both in Japan and overseas. In addition to our directly managed stores throughout Japan, we also have a store in London. The company also operates a variety of businesses, including SHIRO LIFE, a food selection service that delivers carefully selected ingredients just like the ingredients used in its products, SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through cooking, and SHIRO BEAUTY, a salon where customers can experience the beauty that SHIRO proposes to the fullest. In June of this year, SHIRO launched the Sunagawa Project, a town development initiative in which children and local residents play a central role, in Sunagawa City, Hokkaido, where SHIRO was founded, with the aim of relocating and building a new factory and revitalizing the entire city.
【Company Overview】
Company Name: Shiro Co., Ltd.
Address: 9F Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061
Established: October 23, 1989
Representative Director: Fukunaga Takahiro
Business Description: Planning, development, manufacturing, sales, and store operation of the company's own brand "SHIRO" ("SHIRO/cosmetics and miscellaneous goods", "SHIRO LIFE/food sales", "SHIRO CAFE/restaurants", "SHIRO BEAUTY/salons"),
mail order business operation, including the SHIRO online store
URL: https://shiro-shiro.jp/
Click here for company press release details
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