JIMMY CHOO has released the campaign visuals and film for its 2017 Pre-Fall collection. The collection captures the opposing forces of feminine toughness and the free-spirited rebelliousness embodied by today's rock queens. The colors range from pale vintage rose to bold metallics and eye-catching neon pinks and yellows, while sparkling stars accent the designs. Creative Director Sandra Choi said of the collection, "The lives of modern women cannot be categorized. The roles women play are so diverse. Our appearance shouldn't define us, but rather elevate our personal style and express how we feel at any given moment. This collection inspires women to celebrate a free-spirited aesthetic. There are no rules, and one style can be worn for many occasions."
Introducing the Women's Pre-Fall 2017 Campaign