Designer Oki Sato's nendo + cacdo, the brand behind the bag brand GENTEN, has announced the launch of the new GENTEN tote bag, "SHITEN." Aiming to always be at the center of attention, the bag is designed with the golden ratio, creating a beautiful composition, and meticulously handcrafted down to the smallest detail. The bag, crafted using eco-friendly materials and featuring a meticulously engraved logo, exudes a simple yet high-quality, luxurious look. Marking the "starting point" of the new GENTEN, the lineup features 16 designs suitable for anyone, anywhere. Additionally, a pop-up will be held in the promotion space on the first floor of Isetan Shinjuku Main Building from May 15th to 23rd. During the event, a semi-customizable bag will be available, with two handle lengths to choose from and attached on the spot. Additionally, a special interview with model and actress Reina Triendl, "TRIENDL MEETS GENTEN," has also been released.