Fendi launches new "Strap You" collection. Commemorative video released.

Sep 11, 2016

FENDI has released a video on its official website featuring the new "Strap You" accessory from its AW16-17 collection.

Introduced in 2015, the "Strap You" is an accessory characterized by its bold color scheme. It was designed to easily attach to any bag design, adding a contrasting touch to both edgy designs and classic, simple handbags. The AW16-17 collection features a new model combining leather and thick chains. The straps come in a variety of designs, from those featuring colorful studs to wave motifs inspired by gravitational waves in space.

The video created to commemorate the release of the accessory shows items such as scarves, umbrellas, and flowers magically transforming into "Strap You." The movie is also available on the official website (fendi.com).

Video source: (FENDI Official YouTube: https://youtu.be/FTSiSUcHUNc)
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  • Fendi releases a movie featuring the new "Strap You" from its 2016-17 AW collection on its official website
  • Fendi releases a movie featuring the new "Strap You" from its 2016-17 AW collection on its official website
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