From April 20th to 26th, Isetan Shinjuku is hosting a special collaboration project called "TOKYO LUXURY" in the main building and men's building, a collaboration between Isetan and the magazines "Precious" and "MEN's precious."
On the first day of the event, at the opening ceremony held before the store opened, Taiyo Onishi, Representative Director and President of Isetan Mitsukoshi Holdings, revealed that the project was conceived in December two years ago, commenting, "This collaboration project has been developed with the 130th anniversary of the founding of Isetan Shinjuku in mind. We hope to offer something of value that cannot be expressed simply by the word 'luxury.'"
The main venues are The Stage on the first floor of the main building, which showcases items selected by "Precious," and a promotion on the first floor of the men's building, which brings together items selected by "MEN's precious." The venue showcases luxury brands' masterpieces, carefully selected based on the perspectives and sensibilities of both magazines, under the themes of "The World's Best Masterpieces" and "Masterpieces to Preserve for the Next 10 Years." The highlight of The Stage on the first floor of the main building is a showcase displaying bags of the highest quality and design. Dolce & Gabbana's "Crocodile Sicily Bag" (2.1 million yen) celebrates the beauty of Sicily with its juicy, sun-kissed orange color; Salvatore Ferragamo's "Alligator Mini Shoulder Bag" (1.9 million yen), crafted with custom colors and materials; and Bottega Veneta's "Colored Crocodile Bag" (2.75 million yen). The bag's double chain handles complement the bag elegantly whether worn on the shoulder or across the body like a messenger bag, appealing to the playful side of adults. The limited edition brown and mint green FENDI Mini Peekaboo (729,000 yen) is also on display.
The perfect fashion items to coordinate with bags are also available, all of which you'll want to wear for the next 10 years. Masterpieces include AGNONA's 100% Cashmere Knit Poncho (180,000 yen), knitted with ultra-fine cashmere yarn for an astonishingly thin and light feel, and CIVIDINI's Knit Ensemble (79,000 yen), perfect for a light, light feel.
Also, pay attention to the interior decor and accessories that decorate the venue. A center table (¥333,000) next to an Arflex sofa set (¥3,109,000) will feature Baccarat Black Crystal Champagne Flutes (¥70,000) along with Franciacorta Satin Brut (¥6,500), the finest sparkling wine from Italy's Lombardy region. A Yamaha digital piano (¥1,120,000) set in a corner of the venue will fill the space with soft tones. Also, on April 23rd, a talk show (starting at 3:30 PM) will be held at Center Park/The Stage #4 on the 4th floor of the main building, featuring stylist Hisano Inuhashi and Precious editor-in-chief Takahashi Momoko, on the theme of "What is true luxury that mature women should strive for?" Also, as part of the promotion on the first floor of the Men's Building, a talk show titled "Find the Tokyo Gentleman!" is scheduled to be held (starting at 4:30 pm) by MEN's Precious fashion director Yamashita Eisuke and MEN's Precious editor-in-chief Suzuki Fukami.
