Acne Studios has unveiled the second set of campaign visuals for its Fall/Winter 2016 collection. Photographed by David Sims, the Acne Studios Fall/Winter 2016 advertising campaign is comprised of three stories. It will be rolled out in various locations around the world as the season progresses, with the first installment launching in New York in time for New York Fashion Week. The second installment will be rolled out in London, Milan, and Paris. Creative director Jonny Johansson said of the ad visuals, "I've long been fascinated by David Sims' work, and I'm fascinated by his unique way of capturing moods without the need for a structured narrative. We wanted him to capture a new approach to the Acne Studios campaign, one that feels like a fashion story unconstrained by convention."