Acne Studios has unveiled the first ad campaign for its Fall/Winter 2016 collection. Photographed by photographer David Sims, the campaign is comprised of three stories that will unfold in various locations around the world as the season progresses. The first ad was unveiled on September 5th in New York City as an outdoor ad, coinciding with New York Fashion Week. Creative Director Jonny Johnson said of the ad campaign, "I've long been fascinated by David Sims' work, and I'm fascinated by the way he captures a unique mood without the need for a structured narrative. We wanted him to capture a new approach to the Acne Studios campaign, one that feels like a fashion story unconstrained by convention."