Kenzo Parfums will release a limited edition of its new fragrance, "Kenzo Joue d'Amour Eau de Parfum" (50ml/10,000 yen).

This new scent from the "Kenzo Amour" fragrance collection evokes the sensual game of love. Fruity notes of blood mandarin and pomegranate are joined by floral notes of tuberose and freesia, finishing with an enveloping finish of sandalwood and musk for a gourmand floral fragrance.

The bottle, designed by product designer Karim Rashid, maintains an exquisite balance of straight lines and curves, and is coated in pearly pink gold. The outer box features a large red lip design.

The muse chosen is French actress and model Louise Bourgoin, who has appeared in films such as "The Girl from Monaco" and "The Secret of Resurrection." The striking look, featuring a sidelong glance and red lips, expresses the worldview of lovers enjoying the game of chance.

It will be released exclusively on the KENZO online shop from September 5th. There is also a campaign running until October 31st where customers who spend over 8,000 yen will receive a free pouch with a red flower corsage.