Kenzo Parfums will release a new fragrance, "Color Kenzo" (50ml/8,400 yen), reflecting the brand's signature colorful use.

The new fragrance collection was born from the concept of imagining what would happen if the colors that inspire Kenzo were scented. Jaune (yellow), created by perfumer Jean Jacques, is a gourmand floral scent evoking the sparkling spray of sunlight. Rose (pink), created in collaboration with Jacques and Sylvie Fischer, is an elegant, dazzling fragrance that also surprises.

The flower-motif cap pays homage to Kenzo's first fragrance, "Sassambo - Beautiful Scent," designed by Serge Mansau in 1982. The bottle features the letter "K" like an initial. "Color Kenzo" will be available on the online shop from February 22nd. Also on the same day, the official "Kenzo Parfum" website was revamped, allowing visitors to browse the creations of founder Kenzo Takada, the archives of fragrance products, as well as current fragrances and skincare items.