Onitsuka Tiger, the Japanese fashion brand, offers a contemporary collection that blends fashion and sports, heritage and innovation.

Under the new artistic direction of Andrea Pompilio, Onitsuka Tiger presented its Spring/Summer 2022 collection in Milan through a short film (directed by Hidehito Hotta) titled "MILAN-TOKYO."

Onitsuka Tiger, the Japanese brand known for its blend of fashion and sports and innovative savoir-faire, participated in Milan for the second time to present its new collection. The Milan-based designer conceptualized a journey through Tokyo, a city that suddenly becomes empty and serene, yet still exudes a unique charm. My nighttime wanderings begin at the airport and move onto the streets of the metropolis. The enormous traffic lights, bridges, streets, and elevated highways are deserted. The scene shifts, and the landscape transforms into a runway. The vast spaces narrow and narrow, concentrating into the alleys of Shinjuku and Shibuya. In stark contrast to the deserted cityscape, the streets are illuminated by the colorful neon lights of high-tech and gadget stores. New and used cars line the taxi ranks neatly, and the white lace seat covers clash with the colorful LED lights of automatic doors. My journey through Tokyo collapses into the backstreets of Oimachi Shopping Arcade. From coffee shops, snack bars, and bars to street signs, everything casts a cold, greenish glow, reminiscent of famous 2000s films set in Tokyo.[NK1] This exaggerates the sense of disorientation in an unfamiliar place.

My journey ends on the rooftop of one of Tokyo's many skyscrapers. The endless lighting evokes the dystopian future depicted in the iconic anime that took the world by storm. Tokyo, a sleepless city where restless daily life awaits awakening, symbolizes both energy and modernity. This collection, blending fashion with a sporty aesthetic, perfectly blends with this setting.

2022 is the "Year of the Tiger," and this zodiac sign, the brand's core symbol, also represents the recurring theme of "TIGER POWER."

Animal prints, also featured in beachwear, and geometric, regular vertical lines contrast with borders create versatile pieces. Two new sneakers feature tiger stripe motifs on the soles and uppers.

The Onitsuka Tiger SS22 collection was unveiled digitally in film format on the official website (https://milanofashionweek.cameramoda.it/) on Sunday, September 26, 2021 at 8pm (1pm Italian time) during Camera Nazionale della Moda Italiana (Milan Fashion Week).

■FILM CREDITS
Brand | Onitsuka Tiger
Creative Director | Andrea Pompilio
Director | Hideto Hotta
Director of Photography | Gen Ito
Executive Producer | Makico (Gloss Link) / Shinsuke Nozaka (Gloss Link)
Production | Nakama
Producer | Kenji Lepretre Sato
Producer Associate | Simon Amar
Line Producer_AD | Risa Nakatomi
Location Manager | Yoshifumi Egawa
Production Manager Assistant | Sayo Mouri
PA | Akira Hayakawa / Amy Aoyama
1st AC | Nori Matsumoto
2nd AC | Yuichi Tagawa
3rd AC | Ikuya Akao
Trinity Steadicam operator | Scott Ishida
Lighting Director | Yosuke Shimada
/> Best Boy | Yoshitoshi Miyahara
Sound Guy | Tatsuya Kishikawa
Data Manager | Kirk Barrett
Transportation | Horse / Ranger
Still Photographer | Yosuke Demukai
Stylist | Shogo Sone
Hair | Hidetoshi Saiga (TONY&GUY)
Make Up | Marino Asahi (Y’sC)
Edit | Hideto Hotta
Color | Toshiki Kamei
CG | Tomoya Sugino
Graphic | Akemi Okamoto
Music | Miru Shinoda
Casting Director | Roozbeh Safari (Gloss Link)
Starring | Hanna / Denis / Basil / Alaas / Viktoriia / Mahne / Kovich / Kei / Misako / Harry
Special thanks | Japan Airport Terminal Co.,Ltd / SHIBUYA SKY (Permission needed for shooting)

■Andrea Pompilio


Creative Director of Onitsuka Tiger
Born in Italy. Raised in an environment where his father was an architect, his mother was a painter, and his grandmother ran a boutique, he dreamed of becoming a fashion designer from an early age. He studied fashion at the University of Fine Arts in Pesaro and the Marangoni Institute in Milan, and after gaining experience at famous brands, he launched his signature brand in Autumn/Winter 2011. After collaborating with Onitsuka Tiger, he was appointed Creative Director, a position he holds to this day.

Onitsuka Tiger official website: www.onitsukatiger.com
WEB MAGAZINE: www.onitsukatigermagazine.com
facebook: @OnitsukaTiger twitter: @OnitsukaTiger Instagram: @onitsukatigerofficial


Onitsuka Tiger
Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products is one of a kind from head to toe. They come to life through craftsmanship that obsess over quality and detail. We answer the cravings of those who look for a “new luxury” by them to an entirely new value system.

HISTORY OF THE BRAND
Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. In1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands legend. The lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.