On September 3rd, Van Cleef & Arpels opened a pop-up boutique, "La Maison Perlée" Van Cleef & Arpels, at R Studio in Omotesando Hills. It will be open until the 15th. The boutique was opened solely to showcase the brand's products and will not be selling them, but customers will be able to purchase items during Fashion's Night Out on the 6th. The interior of the boutique was designed with the world of the Perlée Collection, featuring dazzling, delicate beads. Upon entering the store and gazing at the ball rolling along the wall, the rings and pendants adorning the walls will transport you to a dream world. The ball rolls swiftly, opening a box hidden within the device, revealing a new Perlée ring. The collection's first rings, made from vibrant materials (white gold and turquoise for 335,000 yen, yellow gold and malachite for 265,000 yen, yellow gold and tiger's eye for 240,000 yen, yellow gold and onyx for 225,000 yen, yellow gold for 265,000 yen, and pink gold and carnelian for 240,000 yen), are masterpieces in which the gold and hard stones shine with their own unique brilliance. All of the rings will be released on September 16th.

The store will also have a photo booth similar to a Purikura that can be used for free. Photos taken can be sent to your mobile phone, so feel free to use it as a memento of your visit.