Wedding dress shop "Mirror Mirror" opens in Omotesando. Austin Scarlett and other brands make their first appearance in Japan.

Sep 30, 2014

Take & Give Needs (T&G), a wedding production company, will open a wedding dress shop called "Mirror Mirror" in Omotesando on October 31st.

Based on the concept of "loving yourself in the mirror," the shop will offer a selection of cutting-edge imported dresses. The shop will offer a wide selection of dresses from original brands such as "PETERLANGNER," "INES DI SANTO," and "Austin Scarlett," which is making its Japan debut, along with a wide range of matching accessories and small items.

The shop will feature a luxurious dress suite called "Vivide Closet," where brides can try on dresses and accessories and search to their heart's content for their favorite pieces. Brides wearing their dresses can freely mix and match accessories to create their own unique look. In addition, the shop will offer hair and makeup services by a makeup artist, available for use while still in their dress. The store will offer services that emphasize "total coordination skills that capture the customer's innermost feelings."

The creative producer is wedding planner Yuko Nogami, who has experience working on numerous celebrity weddings, including those of Junichi Ishida and Riko Higashio and actress Maki Tamaru. Nogami is T&G's leading wedding planner, having been awarded the title of "First Wedding Planner," a title only given to 10 people at the company. She has also designed costumes for many other celebrities both in Japan and abroad, including Gene Simmons of the rock band KISS.

An opening event will be held on October 25th. Prior to the opening, a hair and makeup service will be available, allowing customers to experience bridal makeup by makeup artists such as Chiaki Shimada. There will also be a shop preview and a dress show. Applications are required for the event, and only successful applicants will receive an invitation. Applications are being accepted on the official website until October 4th.
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