The "Link Fashion - Mom and Kids Urban Collection" will be held on the second floor of the main building of Isetan Shinjuku from September 10th. The project features cashmere sweaters, T-shirts, and original shirts made from the same fabric for adults and children, catering to those who want to wear matching items with their children. The project's organizer explained the purpose of the project: "By sharing the same values with family and loved ones, we hope to reaffirm the beauty of passing on traditions and the strength of bonds." The idea is to recommend comfortable, well-designed items found in the store to families, and to enjoy their comfort and texture together, making daily life more enjoyable and fulfilling. The "Ready for the Weekend (RfW) Cashmere Sweater" (adult size ¥25,000), featuring a logo design by New York-based graphic artist HI (NY), is a masterpiece featuring playful lettering on high-quality material, perfect for both work and play.

The "Made to Order Cashmere Sweater" is available in four sizes, from XS to L for adults and from 110 to 140 for children, and is made by combining initials chosen from a 20-letter alphabet with nine colors. Customers can also check out the fabric and initial color combinations on tablets available in-store.

Lady for the Weekend's original shirts are made using fabric from Italian shirt fabric manufacturer Albini, and were created in collaboration with the Japanese company FAIRFAX, known for its excellent sewing techniques.

The store also offers everyday items such as T-shirts from Rita Jeans Tokyo and cut-and-sew tops from Bluebird Boulevard, supporting the idea of "sharing values" and "reaffirming bonds."