Isetan Shinjuku will be holding "PLAY ROOM," an event introducing doll items and goods created by creators based on the concept of "still loving dolls and cute things even as adults," from February 3rd to 9th in the East Park on the second floor of the main building.

At the venue, creators who love cute things will be selling doll wear and goods, as well as clothing, accessories, and miscellaneous items (some items will be available in limited quantities). Participating creators include DOLLHOUSE (Odani Miyuki), Imai Kira, Etoile et Griotte, Iwaiasuka (Ata-nyan), okappalover, Cerise, KURARASYSTEM COUTURE (Futagi Akio), MAKI, Mademoiselle Yako, Marvelous, and Michu coquette. On February 6th, masking tapes by Odani Miyuki, Imai Kira, Etoile et Griotte, and okappalover will arrive and go on sale. On February 7th, Futagi Akio will host an event called "Doll Hair & Makeup Lesson & Talk Show by Creators" (11:30 AM - 1 PM / Maximum 30 people / Participation fee: ¥3,000) in the banquet room on the 7th floor of the main building. He will introduce doll hair styling techniques using hair accessories sold on PLAYROOM. In addition to Futagi, the talk show will feature Odani Miyuki, Imai Kira, and Nakazato Noriko (Marvelous), who will discuss the key to "cuteness," answer pre-prepared questions, and participate in a prize draw. Also on the same day, February 7th, there will be an "Odani Miyuki Workshop" (2 PM - 4 PM / Maximum 12 people / Participation fee: ¥8,000) where participants will learn how to style doll-sized dresses with ribbons. Reservations for these events and workshops can be made by calling the Isetan Shinjuku Main Store at 03-3352-1111 (Isetan Girl, 2nd floor of the main building). (*Applications are limited to one person. Please note that Isetan Shinjuku is closed on February 2nd.)