Chocolate-themed talk event with plasterer Shuhei Hasado and chef Yoroizuka at Shinjuku Isetan

Jan 29, 2016

The chocolate event "Chocolat Isetanation" began at Isetan Shinjuku on the 27th. On the first day, a talk show was held featuring plasterer Shuhei Hasado, who designed the window displays in the main building during the event, and chef Toshihiko Yoroizuka, owner of "Toshi Yoroizuka," who is also participating in the event. Hasado admitted he stayed up all night finishing the windows and only slept for about two hours. Though he appeared casually, his expression seemed more relieved than tired. "I was able to take on a new challenge as a plasterer in a place that could be called the face of Tokyo. I'm grateful that they entrusted me with the display," he said frankly. Yoroizuka, who created desserts inspired by the looks of eight Japanese designer brands, reflected, "Usually, I prioritize flavor and create without deciding on the design, but this time it was the complete opposite." The two met for a chocolate event. The large Casablanca lilies adorning the main window were made with fallen Hida larch needles, with chocolate used for the stamens and pistils. "As someone from the countryside, I incorporated my admiration for Tokyo into the design, creating a dramatic, unrealistic worldview," he said. The fifth floor of the main building, where their works are on display and for sale, also features chocolates inspired by the "Earth Crayons" series, which he oversaw. This was the first time the two had met, but as fellow "artisans" in different fields, they seem to share a certain sympathy. As both members of his family are artisans, Yoroizuka likes the way Hasado exudes a traditional artisanal spirit. He describes Yoroizuka as "someone with a free sensibility who can quickly combine innovative ideas and create a finished product," adding, "However, he clearly states that taste is his number one priority. His fundamental craftsmanship remains unwavering." The two men delivered a humorous talk using their own unique expressions, captivating the audience. Regarding their commonality, Hasado described it as "waterwork." "In Japan, water is used to finish everything, from lacquering to cooking to plastering. Modern cities use dry construction methods, and the same thing is created simply by cutting, sewing, and attaching dry materials. Waterworks involve an overwhelming possibility of failure, and one mistake means the end is complete. However, when one great success occurs, a miracle beyond our control occurs. Waterworks occupies the realm of heaven and earth, and the one-time expression embodied in water is what Yoroizuka and I share." Yoroizuka also noted that the overwhelming difference is between things that last and things that are consumed and disappear, but agreed that timing is crucial. Hasado said he put the most effort into the main window facing the intersection. At night, the orange light shines on the larch trees, making the amber Casablanca lilies appear even more beautiful against the night sky. The stamens and pistils of these Casablanca lilies are made of chocolate. Looking at the window while imagining the day when you can see this collaboration between these two people from different industries is sure to be even more enjoyable.
畑 麻衣子
  • Isetan Shinjuku Main Building Window Display
  • Isetan Shinjuku Main Building Window Display
  • Isetan Shinjuku Main Building Window Display
  • Isetan Shinjuku Main Building Window Display
  • The exhibition features photos of Sakayori's collection expressed as desserts by Toshihiko Yoroizuka.
  • The exhibition features photos of Sakayori's collection expressed as desserts by Toshihiko Yoroizuka.
  • The exhibition features photographs of Toshihiko Yoroizuka's dessert-themed collection of Theater Products.
  • The exhibition features photographs of Toshihiko Yoroizuka's dessert-themed collection of Theater Products.
  • The exhibition features photographs of Toshihiko Yoroizuka's desserts that represent the Zucca collection.
  • The exhibition features photographs of Toshihiko Yoroizuka's desserts that represent the Zucca collection.
  • The exhibition features photographs of desserts by Toshihiko Yoroizuka, representing the Bilitis Dissettan collection.
  • "Chocolat Isetanation" (Isetan Shinjuku Main Building 2F Center Park/The Stage #2) is an exhibition of photographs by Toshihiko Yoroizuka that express the collections of eight brands through desserts.
  • Isetan Shinjuku Main Building Window Display
  • Isetan Shinjuku Main Building Window Display
  • Isetan Shinjuku Main Building Window Display
  • Isetan Shinjuku Main Building Window Display
  • Isetan Shinjuku Main Building Window Display
  • The exhibition features photographs of desserts by Toshihiko Yoroizuka, representing the Bilitis Dissettan collection.
  • Photographs of desserts by Toshihiko Yoroizuka representing the Muveil collection are on display.
  • Photographs of desserts by Toshihiko Yoroizuka representing the Muveil collection are on display.
  • The exhibition features photos of Taro Horiuchi's collection, expressed as desserts by Toshihiko Yoroizuka.
  • The exhibition features photos of Taro Horiuchi's collection, expressed as desserts by Toshihiko Yoroizuka.
  • The exhibition features photos of Toshihiko Yoroizuka's dessert-themed collection of Beautiful People.
  • The exhibition features photos of Toshihiko Yoroizuka's dessert-themed collection of Beautiful People.
  • The exhibition features photographs of Toshihiko Yoroizuka's dessert-themed creations from the Lexami collection.
  • The exhibition features photographs of Toshihiko Yoroizuka's dessert-themed creations from the Lexami collection.
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