ISSEY MIYAKE PARFUMS' new fragrance, "L'EAU D'ISSEY POUR HOMME FRÈTE FRÈTE," will be released nationwide on March 9th.
This fragrance is a new addition to the "L'EAU D'ISSEY POUR HOMME" line, which was first released in 1994. It was created by Christophe Raynaud, a perfumer at Swiss fragrance manufacturer Firmenich. It is a masculine fragrance characterized by a fresh, mineral scent.
The scent opens with ruby grapefruit and fresh cardamom, while heart notes of sage and lavender emerge. The final note blends white patchouli and vetiver with clear wood, a fragrance developed exclusively by Firmenich using biotechnology, resonating with the original scent of "L'EAU D'ISSEY POUR HOMME."

The bottle is a clear one that evokes the image of fresh, cool water. The metallic matte finish cap gives it a futuristic feel. The price is 7,200 yen for 50ml and 9,900 yen for 100ml.

Video source: (Issey Miyake Parfum Official YouTube: https://youtu.be/m-k9b91mkOU)