NAKED Inc., which works on a variety of creative projects including music, TV dramas, and films, began selling its "NAKED JUICE" line, primarily cold-pressed juices, online on August 18th.

NAKED Inc.'s CEO, Ryotaro Muramatsu, and Naoki Koike of the popular New York-style restaurant and bar "HOFF" in Shibuya, Tokyo, have been friends for several years, and their shared passion for proposing new diets and lifestyles led to the launch of "NAKED JUICE."

The juice cleanse set "NAKED JUICE 1DAY+1" (7,560 yen including tax), which includes six bottles of cold-pressed juices directed by Ryotaro Muramatsu, one type of recovery soup that is gentle on the stomach and enhances the effects of a juice cleanse, and one bottle of hydrogen water, will be available online to a limited number of five people per day. The juice lineup includes six drinks: "Energy Orange," designed to strengthen mucous membranes and promote nutrient retention, essential for starting a juice cleanse; "Healthy Green," which promotes metabolism and detoxification; "Powerful Clear," which maintains physical condition during detoxification; "Detox Yellow," specialized for detoxification; "Beauty Pink," which boasts excellent anti-aging and beauty benefits; and "Bloody Red," the final juice packed with antioxidants and nutrients. Soup options include "spice," a soy milk-based drink inspired by the food eaten after the Islamic fast of Ramadan, and "miso," a dashi- or miso-based drink that promotes a clear intestine filled with healthy bacteria after the cleanse. NAKED JUICE also plans to expand its store network, sell each juice individually, and offer menu items other than cold-pressed juices.