Celebrating its first anniversary since opening in Daikanyama, juice brand Why Juice? is releasing a new, long-life juice series called "Long-life Juice."

Why Juice?'s new "Long-life Juice" series was developed with the aim of bringing juice made with domestically grown vegetables and fruits, using pesticide-free or reduced-pesticide methods, to more people. By bottling 100% vegetable juice without any preservatives or food additives, the brand has created a juice that can be stored at room temperature for up to one year.

The new "Long-life Juice1" (350ml, 650 yen) uses carrots and apples, which are known for their anti-aging properties, as well as celery, ginger, and lemon. The gentle sweetness of the carrots and apples is enhanced by the addition of celery for a refreshing flavor, while the accent of ginger makes it even easier to drink.

On the other hand, "Long-life Juice2" (350ml 700 yen), made with mandarin oranges, celery, and komatsuna, is characterized by its refreshing taste with the slight greenness of the mandarin oranges and celery. Rich in vitamins and minerals, it is the perfect juice for internal care after an active day.

Gift sets of 3, 6, and 12 bottles will also be released.