Isetan Shinjuku is hosting the "Menso-re Okinawa Exhibition," an event showcasing Okinawan cuisine, from July 22nd to 27th in the event space on the sixth floor of the main building. One of the highlights is ON OFF YES NO, a cold-pressed juice specialty store that opened in Naha City last October. Cold-pressed juice is made by squeezing only the juice from fruits and vegetables without adding heat. ON OFF YES NO uses American-made juicers, the Norwalk Juicer and the Whole Health Foundation Premium Hydraulic Juicer, to squeeze out juice from fruits and vegetables under a pressure of up to two tons. Because the juice is unheated, it retains the nutrients, such as enzymes, vitamins, and phytochemicals, making it a healthy drink.

Two types of cold-pressed juices made with plenty of seasonal Okinawan ingredients will be on sale at the venue: "Okinawa Pineapple" (900 yen / limited to 50 per day) and "Nuchigusui Green" (900 yen / limited to 100 per day). Also on sale will be Okinawa Sun (1,000 yen / limited to 100 per day), an additive-free, color-free smoothie made with banana, apple juice, and dragon fruit.

Fruit Jewelry Factory's Ishigaki Island fruit ice bars (banana & mango, passion fruit, pineapple / 500 yen each) will also be available at the venue. Additionally, RICCO gelato's Gelato Double (white chocolate roselle, passion fruit yogurt / 501 yen including tax) and Gushiken Shoten's Nago Coffee Agarasa (limited to 60 pieces per day / 251 yen including tax), exclusive to the Isetan Shinjuku store, will be on sale with demonstrations.