TDK's new TV commercial, "Meet Something. Something is Born," featuring musician Stevie Wonder and dancer Koharu Sugawara, began airing on August 17th (August 22nd in some regions). TDK, which excels in magnetic technology, created this commercial with the theme of the "power of attraction" characteristic of magnetic materials. The commercial, featuring cassette tapes, a type of magnetic material, features Stevie Wonder, who appeared in the company's commercial about 30 years ago, and Koharu Sugawara, who has performed live for a number of renowned artists, including EXILE, SMAP, and Namie Amuro. In the commercial, Stevie Wonder plays the keyboard and sings his 1973 hit "Higher Ground" in a simple space with white walls. Koharu Sugawara performs a dynamic dance to accompany his performance and vocals, showcasing the mutual attraction between these two talents from different genres. Regarding the commercial, Stevie Wonder commented, "I'm reunited with old familiar faces who are like relatives, and then I discover a new friend (Koharu Sugawara) who is like family to me. This wonderful combination makes me feel amazing." Koharu Sugawara also said, "My father used to listen to Stevie Wonder's music a lot, so it's naturally ingrained in my body and ears. I hope I can become his (Stevie Wonder's) sound (in this commercial). I hope I can enjoy it naturally and experience the real sound without trying too hard."