FASHION HEADLINE asked journalists and buyers for their reviews of the 2013 Spring/Summer Tokyo Collection.
Starting today, we will be publishing the results of the survey.
The first person to answer is Fashionsnap.com Editor-in-Chief Kominato.
Respondent:
Fashionsnap.com News & Collections Editor-in-Chief Kominato Chiemi
Q1. Which brand was good and why?
A:
・mintdesigns
The entire show space conveyed Mint's new vision.
・ANREALAGE
I felt their inquisitiveness about clothing and their unwavering belief that "God is in the details."
・Beautiful People
I loved the wit behind the line that "Edomae = Japanese tradition."・FACETASM
It's pure and has a force that's pushed to the limits.
・alice auaa
They transformed the image of gothic lolita into a more modern style. The show had the most impact.
Q2. Which brands are worth watching in the future and why?
A:
・writtenafterwards
Seeing their first outfit in several seasons made me think again about what fashion is. I'm looking forward to their next release.
・CUNE
They're the only brand that combines the contradictory elements of anti-chic character and high quality. I think they'll be well-received overseas.
Q3. Items you want, items you ordered.
No response.
Q4. Overall impressions of this season's collection
A: I feel that the techniques that could be called "Japanese couture", which are different to those in Europe, and the mix of subculture and street style are unique to Japan. I want them to clarify their vision, point their vectors outward and in mutual directions, and go all out.

Q5. Thoughts on Tokyo Collection
A: Strengthening communication capabilities is essential. For overseas markets, I think they need measures aimed at journalists and buyers from around the world, and for domestic markets, they need comprehensive efforts and public relations capabilities to make it a national event.