For the first time in 13 years, Matsuzakaya Nagoya will completely renovate the food floors on the first and second basement floors of the main building, reopening as a major food zone called "Gochiso Paradise." Targeting a wide range of customers, from those in their early 30s to seniors, the planned investment for the food renovation alone is approximately 1.4 billion yen, with a projected increase in food floor sales of 2.8 billion yen in fiscal 2013. Openings will begin on March 2, 2013, with a grand opening scheduled for June 19. 54 new brands, accounting for approximately 35% of the total 153 brands, will debut. The store will particularly expand and strengthen its large Japanese and Western confectionery and prepared food categories, introducing a wide variety of brands, including major brands. Madame, a Western confectionery shop run by Madame Shinko, a popular brulee confectionery brand, will be the first of its kind in Japan, while Hyakufukuan, a shrimp prepared food specialty store by Katsura Shindo, will be the first of its kind in a department store basement in Japan. Many Nagoya-first brands will open, including the popular rusk shop "Gateau Festa Harada," the Japanese-style seasoning store "Grocery Shop Kayanoya," and the Western-style prepared food store "Paul Bocuse," in partnership with a three-star restaurant chef.
Following on from the Daimaru Kobe store, the "Table Plus" specialty zone, which offers stylish dining experiences for people in their 40s and 50s, will also be built. Centered around the food select shop "DEAN & DELUCA," the zone will offer a bakery, Western grocery store, and a selection of Japanese and Western alcoholic beverages, transcending traditional categories.
In addition, the zone will offer a selection of everyday items, a variety of sales units and methods, including small-lot, high-volume sales and self-selection sales, and strengthened sales promotions focused on seasonal items, trends, and themes. By concentrating the kitchen in the rear facility, visibility will be improved, and the zone will facilitate shopping and comparison shopping.
