Breitling and Triumph Announce Partnership: Limited-Edition Watches and Custom Bikes Coming in Early 2022

Jul 15, 2021
Enter a dynamic duo. Swiss watchmaker Breitling and British motorcycle manufacturer Triumph have announced a long-term partnership, resulting in the release of limited-edition watches and custom motorcycles in early 2022.

The allure of these two innovators in their fields lies in their ability to grow stronger with age. They know how to preserve their storied histories while embracing the future.

Breitling has contributed significantly to the development of the modern chronograph. Triumph has passionately championed the evolution of motorcycling. Both manufacturers share a bold, original design philosophy and a keen eye for exquisite craftsmanship. Through this partnership, the two brands will develop special edition watches and motorcycles, due to be released in early 2022.


Breitling CEO Georges Kern said, "This is an embodiment of original style. Expect purposeful engineering combined with modern-retro design. Above all, it's a time of adventure and discovery."

Triumph Motorcycles CEO Nick Bloor welcomed the unique opportunity to partner with such a historic brand. "Like Breitling, we are committed to perfect handling and exquisite finishes to deliver a unique experience to our customers." The journey between the two brands has already begun. The Triumph Thruxton RS (the original modern cafe racer) is currently on display in key Breitling boutiques around the world. While you wait for the release next year, you can get a feel for it at Breitling boutiques and other locations.



Breitling
Since 1884, Breitling has established an international reputation for high-precision timepieces, its pioneering role in the development of the wristwatch chronograph, and its uncompromising commitment to design excellence. With a long-standing relationship with aviation, Breitling has shared in the finest moments as mankind has navigated the skies. Known for its spirit of innovation, Breitling has also earned a special place in the fields of science, sports, and technology. Breitling manufactures its movements in-house. And each watch (like all Breitling watch movements) is guaranteed to be a "Swiss Made, COSC-certified Chronometer" by its status.

Triumph
Founded in 1902, Triumph Motorcycles celebrates its 119th anniversary in 2021. For over 30 years, the company has been based in Hinckley, Leicestershire, England, producing iconic motorcycles distinguished by their design, character, charisma, and performance. With over 75,000 units shipped last year, Triumph is the UK's largest motorcycle manufacturer, with approximately 700 dealerships worldwide. Triumph also boasts a storied racing history, achieving numerous accomplishments, including finishing and winning in nearly every class of motorcycling. The company became the second-largest winner in history at the Isle of Man TT in 1908, and continued to dominate the sport until the 1960s. Modern Supersport racing is also a prominent presence, with victories in the Daytona 200, consecutive British Superbike Championships, and multiple titles at the Isle of Man TT, including Peter Hickman's breakthrough in 2019. Triumph's racing legacy continues. The company became the exclusive engine supplier for the FIM Moto2™ World Championship and returned to the British Superbike Championship in 2021 with the Dynavolt Triumph factory team.



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