This fall and winter, Arena will be launching Kosuke Kitajima's first swimwear brand, including sportswear that can be worn in town.

Comme des Garçons launches new brand, Noir Kei Ninomiya

See by Chloé's first fragrance line is here. Pre-sale at Laforet Harajuku

Shinjuku Flags 2 and 3rd floor renovated, new Afternoon Tea Living store and new brand "El Faubourg" introduced

TASAKI debuts new brand featuring "sliced" pearls, featuring a London designer

Thom Browne's new line, Thom Grey, finally launches in Japan

SAZABY LEAGUE's new brand, "El Faubourg," will debut in Shinjuku next spring, offering Brooklyn-inspired, effortless trad.

Grandmatic, a jewelry brand by Michiko Nakayama of MUVEIL, will debut in March