Natural cosmetics brand Shiro will be releasing new lip products on March 7th.




"Ginger Lip Butter" (16 colors / 3,800 yen each)
The brand's popular "Ginger Lip Butter" (16 colors / 3,800 yen each), which combines elements of lip cream, gloss, and lipstick, has been given a new color variation and texture. Available in a matte type that creates a highly pigmented, powdery lip, and a nuanced type with a pale, glossy finish, the new layered lip colors allow you to freely enjoy different colors and textures.
"Ginger Lip Butter / 9C01 Lady Pink" *Matte type (3,800 yen)
This matte type has improved color retention and is highly pigmented yet feels light to wear. The oil adheres to the lips to prevent them from drying out, while ingredients that maintain color coat the surface, allowing you to comfortably enjoy matte lipstick, which can often be dry. The lineup includes eight colors, including a fuchsia pink that accentuates femininity, a brick-red copper brown, and a natural nude beige.

"Ginger Lip Butter / 9C11 Indigo Blue" *Nuance type (3,800 yen)
The nuance type has been improved to have better color adhesion and fit to the lips, making it less likely to smudge even when layered. When used alone, it instantly changes the look of your lips, and when multiple colors are layered, it creates a nuanced color with depth. Available in eight colors, including chameleon beige, innocent pink, and indigo blue. Both types are scented with ginger (ginger root oil) and have a plumping effect that gives you plump, attractive lips.
"Essence Lip Butter" (2 types / 3,200 yen each)
In addition, Essence Lip has been newly released, specializing in daytime and nighttime skincare. Formulated with rich moisturizing ingredients, the daytime "Essence Lip Butter" (2 types / 3,200 yen each) has a thick texture that creates moisturized, three-dimensional lips. Available in glossy and pearl types, the pale colors that correct lip color are also useful as a base for lip color. The feminine rose bouquet scent is a blend of essential oils such as damask rose, palmarosa, and cedarwood.
"Essence Lip Oil" (1 type / 3,200 yen)
"Essence Lip Oil" (1 type / 3,200 yen) for night use is a dye-free oil-based serum. It uses an oil extracted in-house by soaking calendula flowers, which are rich in beta-carotene and vitamin E and have excellent antioxidant properties, in sunflower oil. The smooth texture quickly penetrates the lips, forming a moisturizing film on the surface to prevent moisture loss while you sleep. The moisturizing ingredient yuzu (citron peel oil) imparts a fresh scent that will soothe you every night before bed.